100% Pure Review - The Dermatology Review (2022)

The Story Behind 100% Pure

100% Pure is a clean beauty brand that is on a mission to produce the purest, healthiest products while also educating consumers on why using products with natural, non-toxic ingredients is so important. The brand defines “natural” as an ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing. In this review, we’ll discuss some of the brand’s best selling products, key ingredients, 100% Pure reviews from real customers, and more

What are the Best Skin Care Products of 2022?

100% Pure Review - The Dermatology Review (1)

The Top 5 100% Pure Skincare Products

Coffee Bean Caffeine Eye Cream
The 100% Pure eye cream is one of the brand’s most popular products. It is said to reduce puffiness, boost circulation, and brighten dark circles in order to promote a youthful eye area. This eye cream can be used by all skin types both morning and night.


Vitamin C Serum
The 100% Pure Vitamin C Serum is a lightweight serum that is said to help firm and brighten skin tone while promoting collagen production. This serum can be used by all skin types and is said to be most effective when used in the evening.

Multi-Vitamin PM Serum
The multi-vitamin PM serum contains potent, stabilized vitamins that work together to reduce the appearance of fine lines and wrinkles, increase firmness and elasticity, and brighten and even skin tone. This serum is recommended for those with normal, dry, oily, and combination skin.

Retinol Restorative Overnight Balm
The 100% Pure Retinol Restorative Overnight Balm is said to enhance firmness, tone, and elasticity due to “vegan retinol” derived from carrots. We’d like to point out that this is a little misleading. Retinol is vitamin A, and it can only be found in animal foods. Carrots do not contain retinol, they contain beta carotene, which is a precursor to vitamin A. Interestingly, the ingredient list for this balm still says retinol, not carrot extract or beta carotene. So it appears as though the brand is using synthetic retinol in this balm, even though they claim to be using a natural ingredient from carrots.

Luminous Primer
The final 100% Pure skincare product we’d like to discuss is the Luminous Primer, a silicone-free, antioxidant infused primer. This primer is said to help diffuse pores and illuminate the skin with light reflective pigment.

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What Are The Key 100% Pure Skincare Ingredients?

Instead of just focusing on one key ingredient, 100% Pure uses a variety of ingredients to formulate their skincare products. But like we said in the introduction, the brand adheres to strict purity standards and doesn’t use harsh or toxic ingredients. With that being said, let’s take a closer look at the key ingredients that you’ll find in the best selling products we introduced above.

The 100% Pure Coffee Bean Caffeine Eye Cream contains three sources of caffeine: green coffee, green tea, and coffee cherry extract. As a natural stimulant, caffeine causes vasoconstriction (constriction of the blood vessels) when applied to the skin. This function aids in reducing the amount of blood that accumulates under the eyes (a major factor that contributes to dark circles). Additionally, vasoconstriction can firm the skin due to the removal of excess fluids and possible stimulation of the lymphatic drainage system. Therefore, the 100% Pure eye cream should be able to help with eye puffiness and dark circles.

The 100% Pure Vitamin C Serum contains a stable vitamin C derivative called magnesium ascorbyl phosphate (MAP). After being absorbed into the skin, MAP is converted to ascorbic acid, the active form that can provide numerous benefits to the skin. First, it’s a potent antioxidant that helps the skin to combat the damaging effects of free radicals, the unstable molecules that contribute to the formation of premature wrinkles and fine lines on the skin. Ascorbic acid also has the ability to stimulate collagen production, fade dark spots, and improve uneven skin tone.

The 100% Pure Multi-Vitamin PM Serum features two of the best vitamins for skin health: niacinamide (vitamin B3) and vitamin C. These two vitamins are not usually formulated together because of their different pH levels. However, 100% Pure discovered that the vitamin C derivative magnesium ascorbyl phosphate (which has a pH of 6) can be formulated with niacinamide (also has a pH of 6). In addition to the benefits of vitamin C that we mentioned above, the niacinamide in this serum can help repair the skin barrier and improve skin moisture, as well as reduce inflammation, blotchiness, hyperpigmentation, acne, and wrinkling.


Like we mentioned above, the brand’s description of the Retinol Restorative Overnight Balm is pretty confusing. We aren’t sure if they are using synthetic retinol or beta carotene from carrots, but it seems as though they are using retinol since this is what is listed on the ingredient list. There’s nothing wrong with using synthetic retinol; in fact, it’s quite beneficial to the skin. For example, retinol is clinically proven to minimize the appearance of fine lines and wrinkles, improve uneven skin tone, restore skin firmness, and shrink the appearance of enlarged pores.

The final key ingredient we’d like to highlight is aloe vera extract, which makes up the base of the 100% Pure Luminous Primer. Aloe is rich in vitamins and enzymes that help to brighten the skin tone. It also contains a rich supply of glycosaminoglycans (GAGs), a class of sugar molecules that help bind moisture to the skin. GAGs are naturally found in human skin with a primary role of supporting the proteins collagen and elastin in the dermis. Collagen, elastin, and GAGs form the majority of an important support system called the extracellular matrix (ECM). GAGs readily absorb water, which creates the fluid that fills the space between collagen and elastin fibers in the dermis, giving it turgidity.

Where is 100% Pure Skincare Sold?

100% Pure skincare is sold on the brand’s website, as well as several third party online retailers such as Dermstore, Amazon, and more.

What is The 100% Pure Return Policy?

100% Pure offers refunds for items purchased in the last 45 days for their US customers only.

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Is 100% Pure Cruelty Free?

100% Pure is certified cruelty free.

100% Pure Reviews

100% Pure reviews on the brand’s website are very positive, with most of the products receiving four and five star ratings. The product with the most ratings is the 100% Pure eye cream, which currently has over 3,000 customer reviews. Many reviews for this product comment that it smells nice, applies smoothly, and really does help with puffiness and dark circles. For example, one 100% Pure review for this eye cream says, “I LOVE this eye cream, above all others! Too many brands cause my eyes to burn – this does not. Plus it de-puffs better and smells wonderful!”

However, it’s important to take a look at the negative 100% Pure reviews before purchasing a product. Most of the negative reviews for the 100% Pure eye cream are from customers who were disappointed that this product didn’t live up to its claims. For example, one reviewer shares, “I have been using this eye cream for a week or so – no difference whatsoever. The cream does however have a pleasant smell and goes on smoothly under eyes. Will continue to use it to see if it takes more time, but given that it’s eye cream, it should be showing some results. Disappointed to have wasted my money when much less expensive products do actually live up to claims.”

What Are Some Alternatives to 100% Pure?

Overall, we like that 100% Pure uses natural ingredients that are certified organic. This brand is a good option for consumers that want to improve their health by choosing non-toxic personal care products. One thing we didn’t like about this brand is their claim that they are using “vegan retinol” in their Retinol Restorative Overnight Balm. With that being said, we’d like to recommend one of our favorite retinol products: Formulyst’s Anti-Aging Night Cream with Retinol.

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Rather than using standard retinol, the formula contains innovative Encapsulated Retinol Technology in order to deliver a higher concentration of retinol to your skin for intense rejuvenation. Remember that retinol can provide numerous benefits to the skin, such as helping to minimize the appearance of fine lines and wrinkles, fade dark spots, improve uneven skin tone, restore skin firmness, and shrink the appearance of enlarged pores. The Anti-Aging Night Cream with Retinol also helps to lock in moisture and restore the skin’s barrier function with emollients such as safflower oil, squalane, and jojoba oil.

There’s no need to compromise when it comes to finding skincare that is effective and safe. takes a tough love approach to skincare, perfectly balancing the power of plants with cutting edge science. Not only is Carrot & Stick good for your skin, it is also good for the environment as the formulas skip harmful chemicals commonly found in skin care products.


Is 100% pure a good brand? ›

One of the first organic beauty brands I ever tried, 100 Percent Pure has the largest range of all natural and organic products, making it the perfect organic beauty brand to start with when switching to clean beauty.

Is Rodan and Fields a medical grade? ›

Rodan and Fields is “dermatologist inspired” and clinically tested. So, while products have been through clinical trials to prove their effectiveness, there is no mention of them being medical-grade, but considering they are created by dermatologists, you could say they are dermatologist-approved.

Is 100 Pure paraben free? ›

Since 100% PURE® products do not contain any synthetic chemicals, parabens, sulfates or harsh detergents, artificial fragrances or colors, phthalates, 100% PURE® is safe for kids to use.

Is 100 percent pure vegan? ›

All of our products are cruelty-free, and most are vegan. We're currently in a transitional phase and are moving to become a fully vegan brand. Some products contain animal-derived ingredients, like milk enzymes, beeswax, or honey.

What is wrong with Rodan and Fields? ›

The Lash Boost class action lawsuits threatened sales for one of Rodan + Fields' most popular products. Some consumers said using the eyelash serum caused itchy eyes, eyelid drooping, infections, visual impairment, and even changed iris color.

What is better than Rodan and Fields? ›

If you love Rodan + Fields but don't love the price tag, here are some affordable alternatives you can try instead.
  • CeraVe. ...
  • La Roche-Posay. ...
  • Murad. ...
  • Dermalogica. ...
  • Paula's Choice.
Apr 29, 2022

What is the #1 skincare brand in the US? ›

San Francisco — April 16, 2018 — Rodan & Fields, LLC (Rodan + Fields), a prestige dermatology-inspired skincare brand, has been ranked the number one skincare brand in North America1 (defined by Euromonitor as Canada and the United States) and the number one skincare brand in the U.S. in 20172.

What is the number 1 dermatologist recommended brand? ›

The brand: You don't need to spend tons of money for effective products that derms love; Neutrogena is touted as the number one dermatologist-recommend skincare product and you can find it at the drugstore.

What is the best face serum for mature skin? ›

Anti-aging creams
  • Best anti-aging face cream: SkinCeuticals Daily Moisture.
  • Best anti-aging sunscreen: Avene Solaire UV Mineral Tinted Sunscreen SPF 50+
  • Best anti-aging eye cream: True Botanicals Resurrection Radiance Eye Cream.
  • Best anti-aging retinol cream: PCA Skin Intensive Age Refining Treatment.

Who has the best skin in the world? ›

We've compiled a list of the top five celebrities with the silkiest looking skin.
  • Kim Kardashian. She has the type of creamy skin complexion that makes people jealous. ...
  • Nicole Kidman. Kidman may be one of the best role models in Hollywood for judicious use of sunscreen. ...
  • Jennifer Aniston. ...
  • Natalie Portman. ...
  • Beyonce Knowles.
Jan 19, 2022

Which paraben is harmful for skin? ›

Researchers continue to study various chemicals to search for links. A number of studies show that methylparaben may cause cancerous skin damage.

What is the side effects of paraben? ›

Parabens can trigger irritation and allergic reactions in the skin, especially to sensitive, damaged, or broken skin. Studies show that parabens can be especially inflammatory to those with pre-existing conditions of psoriasis, eczema, or a pattern of contact dermatitis.

What is wrong with parabens? ›

The concern with these chemicals is that scientific studies suggest that parabens can disrupt hormones in the body and harm fertility and reproductive organs, affect birth outcomes, and increase the risk of cancer. They can also cause skin irritation.

Is 100 pure ethical? ›

Is 100% Pure Mica Ethically Sourced? 100% Pure claims their mica is ethically sourced without child labor.

Is 100 percent pure sold in China? ›

Now, on Wednesday,100% Pure opened a flagship store on Alibaba's dedicated cross-border e-commerce site, Tmall Global, as a way to tap the China opportunity.

Does 100% pure test on animals? ›

In addition to protecting you from toxic chemicals found in conventional cosmetic products, we made the decision to protect all the furry friends we love as well by not testing on animals. 100% PURE prides itself on being 100% cruelty free: we have never and will never test on animals.

Is Rodan and Fields losing popularity? ›

In 2017, Rodan + Fields reported roughly 397,000 consultants. By 2018, that number had grown 4%, to about 411,000. But in 2019, the total number of consultants fell to 362,000, a 12% drop .

What celebrities use Rodan and Fields? ›

Celebs like Britney Spears and Lisa Rinna are sharing the secret to their radiant glow — they're just using Rodan + Fields!

Is Rodan and Fields full of chemicals? ›

Yes. Rodan + Fields uses several toxic chemicals known to be carcinogens and endocrine disrupters that penetrate the skin.

Why Rodan and Fields is a pyramid scheme? ›

Rodan + Fields distributes via multi-level marketing, which has been criticized by consumer advocates as akin to a pyramid scheme. Consultants focus on social media, phone and in-person presentations to sell products and invite others to join their team. The average 2015 annual income for a consultant was $3,182.

Is Rodan and Fields clean? ›

As we search for new, more potent ingredients and proprietary technologies, we assess all our formulas and ingredients against some of the strictest standards in the world to ensure that they meet our high-quality standards. Our Total RF Serum does not contain: Parabens. Phthalates.

Can you buy Rodan and Fields without a consultant? ›

Authentic Rodan + Fields products can only be purchased through an Independent Consultant or on rodanandfields.com. Please be aware that if you find Rodan + Fields products on any other website, the sales are unauthorized and may be counterfeit.

Which celebrity has the best skin care line? ›

15 Celebrity Beauty Products That Are Actually Worth It
  • 1 Pharrell Williams: Humanrace. humanrace.com. ...
  • 2 Jonathan Van Ness: JVN. sephora.com. ...
  • 3 Rihanna: Fenty Beauty. sephora.com. ...
  • 4 Jessica Alba: Honest Beauty. ...
  • 5 Tracee Ellis Ross: Pattern Beauty. ...
  • 6 Selena Gomez: Rare Beauty. ...
  • 7 Alicia Keys: Keys SoulCare. ...
  • 8 Gwyneth Paltrow: Goop.
Feb 8, 2022

Does Cerave really work? ›

Dr Vyas agrees, adding that Cerave's short ingredient lists make it especially beneficial to dry and irritation-prone skin types. “Cerave gives you your ceramides, fatty acids, lipids and hyaluronic acid delivering moisture as an instant hit and then a long lasting effect through a clever delivery system.

What is best treatment for aging skin? ›

Treatment Options for Aging Skin

For early signs of aging, treatments that use retinoids, vitamin C, and alpha hydroxy acids may be enough. Chemical peels, dermabrasion, microneedling,ultrasound energy devices, or laser resurfacing may be an option for moderate to severe facial sun damage.

What serum do dermatologists recommend? ›

Palep. “Among dermatologists, it's become the gold standard for an antioxidant serum.” The cult favorite contains vitamin C, vitamin E, and ferulic acid—a combo that boosts vitamin C's efficacy eightfold, research suggests.

What is the best skin care routine for 60 year old woman? ›

Wash with a gentle, fragrance-free, moisturizing bar soap, cleanser, or body wash. Doing so will help soothe rather than dry your skin. Moisturizing ingredients that can help reduce dryness include glycerin, hyaluronic acid, and lanolin. Use warm (not hot) water.

Which is better for wrinkles retinol or hyaluronic acid? ›

Two of the most common products used to keep skin in excellent condition are hyaluronic acid and retinol. What should a person use between hyaluronic acid or retinol? Hyaluronic acid is best if they're looking to moisturize dry skin, while retinol works better by encouraging better skin by boosting collagen production.

What is the best cream for deep wrinkles around the mouth? ›

One of the best treatments for wrinkles around the mouth is night cream formulated with retinol, as it works alongside the skin's natural production of collagen. No7 Pure Retinol Night Cream helps to visibly smooth the appearance of wrinkles around the mouth and face in just two weeks.

Why are Japanese skin so good? ›

Relying on double cleansing (or cleansing and exfoliating, rather), essences, lotions, moisturizers, serums, and facial massages, Japanese beauty is all about nourishing skin with a gentle cleanse, multiple layers of hydration, regularly masking, and, of course, sun protection.

Why are celebrities skin so clear? ›

Celebrities keep themselves hydrated all day. You must have seen them carrying a water bottle everywhere they go. To get glowing skin, you need to drink 8-10 glasses of water in a day. Drinking more water helps remove the toxins from the body.

Is methylparaben cancerous? ›

Methylparaben and Your Health

Research has not ruled out that parabens are carcinogenic, or capable of causing cancer, but there is also a lack of evidence that they do cause cancer. In fact, there isn't definitive proof that parabens affect human health at all.

Does Cetaphil contain parabens? ›

The products include the Gentle Skin Cleanser, Daily Facial Cleanser, Moisturizing Lotion and Advanced Relief Lotion. All are now free of parabens, sulfates, mineral oil and animal-origin ingredients.

Does Vaseline have parabens? ›

Cons of Vaseline Total Moisture Body Lotion

Contains parabens. 2. Does not contain SPF.

Which is worse parabens or sulfates? ›

Well, there are many studies that have shown that parabens have a slight ability to mimic estrogen which can cause problems in the body's cells and parabens have even been found in breast cancer tumors. Sulfates have been linked in studies to leave residue in the heart, lungs and even the brain.

Does CeraVe have parabens? ›

Despite all of these beneficial ingredients found in the CeraVe lotions, we want to remind you that most CeraVe lotion products include parabens in their formulations. Parabens are preservatives used to extend the shelf life of a product by preventing microbial contamination.

Is there another name for paraben? ›

Some alternate names for paraben include “METHYL”, “BUTYL”, “PROPYL” or “BENZYL” in them.

Does Olay have parabens? ›

While we continually research new preservative options for our products, we have found parabens to be the safest choice for the products where we continue to use them. For those products, we only use amounts within the safe ranges established by scientific and regulatory agencies.

Does Aveeno have parabens? ›

Skin care brand Aveeno offers many paraben-free products, but not all of their products are free from parabens. Here's a list of Aveeno's paraben-free products. There are Cetaphil products that are paraben-free, but not all products made by Cetaphil are made without parabens.

Are parabens banned in Europe? ›

Five different parabens have been completely banned in the EU (isopropylparaben, isobutylparaben, phenylparaben, benzylparaben, and pentylparaben), while others are strictly regulated because they are believed to be endocrine disruptors.

What does medical-grade skin care mean? ›

Medical-grade skin care products are made to be a lot more potent. They can only be purchased by a physician. They have been developed and researched to the point that they have a sufficient amount of the active ingredient to actually make changes in your skin.

What does cosmeceutical grade mean? ›

Cosmeceutical or medical-grade products are recommended by professionals who are trained in their use. They are able to penetrate deeper into the skin and contain higher strength key active ingredients.

Is Rodan and Fields owned by Estee Lauder? ›

Rodan + Fields was acquired by Estée Lauder in 2003 and, at that time, its products sold in high-end department stores. In 2007, Drs. Rodan and Fields bought the company back from Estee Lauder.

Does Rodan and Fields have retinol in it? ›

Retinol and products

Tretinoin, the active ingredient in the prescription drug Retin-A, is not present in any Rodan + Fields product. Other forms of vitamin A are contained in cosmetic products.

Is La Roche Posay medical grade? ›

Products like The Ordinary, Murad, Paula's Choice, Living Proof, and La Roche-Posay as well as countless other brands are known as Medical Grade Skin Care Products.

Do dermatologists really recommend Neutrogena? ›

So it should come as no surprise that Neutrogena® is recommended by dermatologists 2X more than any other skincare brand. Read on for expert skincare advice from Dermatologists: Sensitive Skin. Anti-Aging.

What is the difference between medical grade and skin care? ›

OTC cosmetic products aren't regulated by the Food and Drug Administration (FDA). Medical-grade skincare is a marketing term used for some OTC products. Medical-grade products can only use ingredients approved for OTC use, though many of them are backed by clinical studies and adhere to FDA regulations.

Is SkinCeuticals medical grade? ›

SkinCeuticals is committed to the highest, medical-grade formulation standards, and uses only pharmaceutical-grade ingredients. We subject our final formulations to extensive clinical testing that proves they deliver on their claims.

What is the difference between cosmetic and cosmeceutical? ›


Cosmetics temporarily treat your skin while cosmeceuticals treat the root cause of the skin concern, giving you permanent results. Results through cosmetics are immediate and fast, while cosmeceutical products give slow but permanent results.

Is cosmeceutical the same as medical grade? ›

Medical-grade skin care products, also known as cosmeceuticals, contain active ingredients that have been clinically proven to have a positive effect on skin. These kinds of products are sold in our dermatology office.


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